- Rods and not fish/ Teach them to Fish: This is the fundamental principal that defines the Foundation’s activities. The Foundation seeks to ensure the independence and quality of life of the individual families and its members. With this in mind, the Foundation provides its families with tools and knowledge for personal development, success, and integration into the larger society, encouraging independence and happiness. We spearhead the path to their success.
- Education, scholarship, and training: We believe that education and knowledge are the key to positive change and success. Thus a core value that guides the Foundation’s work is an awareness of the importance of education, academic studies and training, and the need to help and encourage these values.
- Family counselling: Working with children or their parents only has limited impact. Each individual, – parents and children – influences the others. The Foundation therefore works with all family members to empower them and help them develop as a single unit.
- Long-term counselling: Genuine change and success are processes that require time. This is even more true for members of the Ethiopian community who continue to experience prejudice and fewer opportunities. For this reason, the Foundation provides long-term counselling, mentoring and support. Weeks or months are generally insufficient – the Foundation accompanies families, hand-in-hand, for many years.
- Contributing to the community: Real and tangible social change requires exceptional people to pave the path forward. Those who lead by example, provide hope to others and demonstrate that success is possible. The Foundation encourages its families and especially the older children, to become involved in a wide variety of volunteer opportunities. The Foundation aims to ensure that Israeli society sees all members of the community as equals, in every sense of the word.
- Non-profit foundation: This principal is valid for all the Foundation’s members and activists. The Foundation encourages success and aspires to provide the tools required to facilitate social change. The Foundation believes in love for our fellow man, love for Israel and in the mission to create a better life. For this reason, the Foundation’s activities are 100% voluntary – salaries are not paid to volunteers or to the management. Only payments to suppliers and external advisors/counsellors (such as private tutors) for direct services provided to the families, are made.